It's 10pm on a Tuesday.
Jennifer's staring at the one Amazon FBA product that's left.
Two years ago, she had 15 products. A real catalog. A real business.
Now? She's down to one.
She killed product after product trying to stay profitable. Each one bleeding margin. Each one eating cash she couldn't afford to lose.
This last one was supposed to be her winner. Home & Kitchen category. Decent sales during the holidays.
But then the tariffs hit.
Not the 25% everyone was talking about. Forty Seven percent.
Her Chinese supplier quoted her the new landed cost last week. She ran the numbers three times hoping she'd made a mistake.
She hadn't.
If she raises prices to cover the tariffs, she's uncompetitive. If she doesn't, she's selling at a loss.
And BFCM starts in almost no time.
Normally, Q4 is when she makes enough to survive the slow months. Last year, November and December saved her entire year.
But this year?
She texted me Saturday night: "Gary, I'm out of options. Do I shut it down now, or try one more time? I need to decide this week."
Here's what I'm wondering:
If you were Jennifer, what would you do?
Kill the listing and walk away after all this? Or make one final push to turn it around before Q4?
And if you'd try to save it... what's your first move?
Hit reply and tell me. I genuinely want to know how you'd think through this.
Tomorrow I'll share what most sellers try in this situation (spoiler: most of them make things worse)... and what I told Jennifer she absolutely had to do first.
Gary
P.S. This is real. She went from 15 products to 1. If this doesn't work, she's done with Amazon. So what would YOU do?