Right now, Amazon sellers are obsessed with AI.
ChatGPT this. Claude Skills that. The latest prompt hack to optimize your listings.
I get it. AI is exciting.
But here's what I learned after interviewing over a dozen 7 Figure Sellers and Ecom experts over the past few weeks:
The ones who are THRIVING aren't the ones with the fanciest AI stack.
They're the ones who figured out their margins first.
Listen to what one 7 Figure Seller shared with me (he does $1.5M/year selling on Amazon):
“When it comes to AI everyone is just children because nobody really knows how to run AI.”
“Everybody's wide eyed and bushy tailed for the newest AI improvement, the latest thing that comes out with ChatGPT or Sora and Google.”
"we don't have the bandwidth to continually change our SOPs and our systems to stay up to date with the latest AI advances."
And then he said something that stopped me in my tracks:
"Outside of AI, margins have always been a struggle for us and it's something we keep working on. I think focusing on margins is the reason the companies that are still alive continue to be alive. And it's something we always have to refine and fight in order to keep in business. If we didn't focus on our bottom line, gross profit margin, we'd probably been out of business years ago."
Another seller told me flat out:
"I will stop being an Amazon seller if I can't figure out how to become profitable."
Here's the brutal truth:
Tariffs are tough. Amazon’s increasing fees for everything is tough.
PPC costs keep climbing.
Competition squeezes you from every side.
It's easy to find products that sell at 5 or 10% margin... but that will kill you.
Products with margins in the 10-15% range, even the higher teens? You'll survive, but you'll be struggling.
The question he asked me cuts to the heart of it:
"What does it take to get good 20 or 30% margins?"
Tomorrow, I'm opening registration for something we've never done before at the next 7 Figure Seller Summit.
A dozen 7-figure sellers and Ecom experts are going to show you EXACTLY how they're protecting and growing their margins in 2025 - including the specific AI tools they're using as leverage (not as a replacement for strategy).
You will learn actual systems, SOPs, and profit levers they're pulling right now to stay profitable while everyone else is drowning.
Before tomorrow, I want to hear from you:
Hit reply and tell me: What's your current profit margin on your top 3 products and how are you going to hit 20-30% margins?
I’ll share the best tactic with you.
And tomorrow watch your inbox. You'll want to be one of the first to register.
Gary
P.S. If you're thinking "Gary, I AM focused on margins but I still can't get to 20-30%"... that's EXACTLY why you need to see what these sellers are doing differently. Tomorrow's email will show you.