Nintendo halts Switch 2 preorders due to tariffs —what this means for YOUR ecom business

Nintendo is hitting pause—literally.

Just days after announcing its new Switch 2 console would launch June 5, the company has suspended all U.S. pre-orders, according to The Japan Times (Apr 10).

Why the backpedal?

👉 Tariffs. And not just on China.
The new Trump administration policy extends painful baseline tariffs to Vietnam (46%) and Cambodia (49%)—countries Nintendo moved production to years ago to avoid previous trade tensions.

Now even Nintendo’s diversified strategy isn’t enough. Their U.S. pricing was set. Production was rolling. But with supply chain uncertainty at a high, they’re pausing to reassess.

If a $50B company is hitting the brakes…
What’s your move?

Your Opportunity in the Chaos

Shifting tariffs are upending global e-commerce—but with the right strategy, they can also unlock huge competitive advantages.

That’s exactly why you need to join:

🎯 7 Figure Seller Summit 10: AI 3.0 – Ecom Sellers Strike Back
🗓️ April 22–24 | 💻 Free Online Event

This is the award-winning summit that’s been attended by over 20,000 sellers since 2018 and featured in Forbes.

At this free 3-day online event (April 22–24), you’ll learn:

✅ How to adapt to the new tariff reality and protect your margins
✅ What 7- and 8-figure sellers are doing to survive and thrive
✅ How AI tools can help you automate, optimize, and scale
✅ The latest branding, PPC, and pricing strategies that still work in 2025

Don’t wait for your supply chain to hit pause.

This is how sellers are fighting back.

Best,
Gary

Host, 7 Figure Seller Summit