Most Amazon sellers try these 4 things. All of them fail.

Two days ago I told you about Jennifer.

15 products down to 1.

47% tariffs. Q4 in 3 weeks.

Here's what most sellers do in her situation. And why each one makes things worse.

"Maybe the tariffs will get reduced. Maybe Q4 traffic will save me. Maybe if I just wait..."

Meanwhile, she's bleeding $200+ per day. By the time Q4 arrives, she'll be down another $18,000.

The math doesn't work. Hoping isn't a strategy.

Most sellers immediately think: "I need more sales to make up for the margin loss."

So they:

But here's what they miss: the real profit is made on the buy side, not the sell side.

If your landed cost is broken, no amount of marketing fixes it. You're just spending more money to lose more money faster.

This is the most common one. And the most expensive.

Jennifer's ACOS was already at 140%. Some days it hit 200%.

If she cranks up ad spend with a 140% ACOS, she's literally paying Amazon $1.40 for every $1.00 in sales.

More traffic doesn't fix a broken listing. It just accelerates the bleeding.

Here's what almost nobody understands:

If your conversion rate is below your category average, Amazon actively de-ranks you.

It doesn't matter how much you spend on ads. Amazon's algorithm sees your low conversion rate and decides: "This product isn't relevant. Let's show it less."

More ad spend can't overcome what the algorithm is doing to you.

You're fighting Amazon's system. And Amazon always wins that fight.

I told her to ignore all four of those approaches.

Instead, I gave her a completely different strategy. One that most sellers never think about.

It's counterintuitive. It doesn't involve raising prices or cutting costs or running more ads.

And it addresses the root cause Amazon uses to decide whether to rank you higher or bury you deeper.

She's implementing it right now. We won't know the results until after Q4.

But here's what I can tell you:

The same analysis I did for Jennifer took less than 20 minutes. And it identified exactly what was killing her conversion rate.

We built an AI Profit Coach specifically for situations like this.

It's trained on every masterclass from our past 7 Figure Seller Summits. It analyzes your listings, your margins, your conversion rates, your entire P&L.

And it tells you exactly what to fix first.

For a limited time, you can get free access to the AI Profit Coach when you register for the 7 Figure Seller Summit.

Registration is open now. The summit runs November 12-13.

Same tool Jennifer is using. Same 20-minute analysis. Same specific action plan.

REGISTER FOR FREE ACCESS 

This could be the difference between saving your Q4... or shutting down your last product like Jennifer almost did.

Gary

P.S. Registration for free access closes November 11th at midnight. After that, the AI Profit Coach will only be available to All-Access Pass holders.

P.P.S. We won't know if Jennifer's strategy worked until after Q4. But the early indicators look promising. She's implementing the exact changes the AI Profit Coach identified. You can get the same analysis for your business - free for a limited time.