How to get AI to recommend your brand (before competitors do) – 10/3/25

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This week, ChatGPT just made it possible to buy products without ever leaving the chat window. If you think this won't affect your Amazon business, you're not paying attention.

ChatGPT Launches Native Checkout—And It Changes Everything

OpenAI rolled out instant checkout this week. Users can now discover products through conversation and buy them without redirecting anywhere. No Amazon. No your website. Just chat and purchase.

It's powered by their "Agentic Commerce Protocol"—infrastructure that connects merchants, payment processors, and fulfillment. This isn't just a ChatGPT feature. It's a system other AI agents can plug into.

Trust and verification are built in. OpenAI vets merchants and handles payment security. Users see product info, pricing, and merchant identity before checkout.

Early partners are testing now. Product discovery happens conversationally. Users ask for recommendations, compare options, get personalized suggestions. The AI handles research AND transaction in the same interface.

Here's what matters: Ecommerce just split into 2 worlds. Traditional search and browse (Amazon, Google) versus conversational AI commerce.

ChatGPT has 700 million weekly users. They can now buy without clicking to your listing. If AI search engines don't know about your products—through Reddit mentions, press coverage, structured content—you won't get recommended.

If you're not thinking about direct-to-ChatGPT integration for your DTC brand, you're leaving money on the table.

Takeaway: The question isn't if this disrupts Amazon. It's how fast. Start building your presence where AI looks for product information.

10% on lumber. 25% on furniture and cabinets. Effective immediately.

If you're in furniture or home goods, your costs just jumped. Supply chain disruptions are coming. Consumer prices will follow.

Read the full proclamation here:

Takeaway: Check if these tariffs hit your products. Adjust pricing now. Talk to your suppliers about cost sharing. Review your sourcing strategy before it's too late.

It's that time of year again. Q4 peak season is almost here…

and Amazon is taking advantage of this to charge those sellers even more. Make sure you pay attention to the key dates and surcharges below. 

Find the complete Amazon shipping service guide here.

Digital marketing expert Joanna Lambadjieva broke down exactly how to get your products recommended by ChatGPT on a recent Helium 10 training.

The numbers are nuts. AI traffic is up 527% with higher conversion than Google. ChatGPT now drives 20% of Walmart's referral traffic.

ChatGPT's 2 best friends? Reddit and Wikipedia. Google AI and Perplexity overwhelmingly cite Reddit.

Here's what Joanna recommends:

Takeaway: AI search is changing product discovery before customers reach Amazon. Build authentic presence on Reddit and in news publications. Structure your content so AI can find it. Start with 1 hour weekly on Reddit. Add Q&A to your top pages this week.

Quick ask: I'm planning content for Q4 and 2025. I need to know what's actually keeping you up at night.

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Have a great weekend,

Gary
PS: Please take my 2-minute survey so I can create the best content for you in Q4.