8 Figure Seller Came Full Circle at 7FSS

Hi {{first_name|there}},

I don't know if you need another Amazon event on your calendar.

But if one free session gives you a workflow that protects margin or gets one recurring job off your desk, it may be worth it.

For Moshe Scheiner, one 2024 session sparked something.

A few days later, he started pursuing an internal AI tool.

Now the 8-figure seller is coming back to teach.

Your limited-time free pass is here:

A few days ago, I was sitting at my computer, buried in the weeds.

Website technical issues.

Trying to create social media swipes with AI.

And quietly asking myself:

Is this event still worth doing?

After last year's technical problems, I was frustrated.

And financially, the summit has never been a huge ROI for me.

So I was seriously asking: Should I keep doing this, or should I pivot to something else?

Then I opened an email from Moshe Scheiner.

Our mutual friend Yoni Mazor had introduced us only hours earlier. He told me I should interview Moshe for the summit because he ran an 8-figure brand and built AI workflows for images, content, and PPC.

But I had no idea Moshe had crossed paths with 7FSS before.

Then he wrote:

A big smile came to my face.

Moshe later sent me a voice note about what he remembered.

He did not watch every session. He moved in and out.

But one session stayed with him:

Ritu Java's "Make your Sponsored Brand Ads Pop with AI."

Moshe said:

He came away convinced there was something important happening with AI.

A few days later, he contacted a friend who knew a developer and started pursuing an internal AI tool for his business.

It was not a straight line.

He later threw out about six months of code and decided to rebuild the tool internally.

Moshe was also honest about the summit's role:

I appreciate that honesty. I cannot claim the summit created his success.

But I can say he left with a spark and took action soon afterward.

Now he is coming back to speak and share what he is doing.

That is exactly why I do this.

We are teaching sellers what they can do with the new tools out there.

Look, you do not have to attend every session or implement everything.

Sometimes it is one session. One idea. One spark.

That is what gets you going.

That is the full-circle moment I keep working toward.

Since 2018, my mission has been to help ecommerce entrepreneurs build, grow, scale, and exit their companies.

At its best, people attend, learn, implement, grow, come back, give back, and teach the next group.

This work is not supposed to disappear into the ether.

It is supposed to help real people build stronger businesses, support their families, and eventually help the next person.

That is why I keep going.

And it matters right now.

Most sellers are not short on AI tools. They are short on workflows they can trust.

You can get a decent result from AI once. The hard part is getting it to repeat inside your real business without creating more work or putting important decisions at risk.

Meanwhile, the reports, tabs, SKUs, campaigns, and supplier questions keep piling up.

Too much of it is still waiting on you personally.

At 7 Figure Seller Summit 12, you can learn from experienced Amazon sellers, brand owners, and ecommerce experts who are using AI agents and AI workflows in their businesses now.

Here is the 80/20 of the summit:

Start with the one workflow that matters most to your business.

It could be PPC, inventory management, listing optimization, Rufus and Alexa optimization, or another job that keeps landing back on your desk.

Choose the training that matches it.

Then watch Mike Michelini's session, "Build the Brain Behind Your Brand," to learn how to give that workflow the business context it needs.

Learn where AI can do the repetitive first pass, what a useful output should look like, and where you should keep the final say.

Plan. Organize. Execute. Repeat.

You still make the high-level strategic decisions. You set the PPC goals. You approve decisions involving capital, including purchase orders.

If that is what you need right now, get your limited-time free pass to the online summit, July 28 through July 30:

GoFlow can connect eligible TikTok Shop orders to Amazon Multi-Channel Fulfillment so you can use inventory already stored in Amazon's network.

Amazon is offering 35% off Standard and Expedited fulfillment rates for eligible U.S. TikTok Shop orders for at least 12 months, subject to Amazon's right to modify or discontinue the promotion.

Eligibility note: The promotion applies to eligible U.S. TikTok Shop orders correctly identified through a supported integration partner. Orders submitted manually through Seller Central are not eligible. Amazon terms apply.

The temporary 10% Section 122 surcharge ended at 12:01 a.m. ET on July 24. At the same time, a new Section 301 action took effect for imports from 60 economies.

The new rate is 10% or 12.5%, depending on the country and whether an exemption applies.

For a China or Hong Kong SKU that was covered by both the old 10% surcharge and the new 12.5% duty, with no exemption, the net change can be a 2.5 percentage-point increase.

But that is not universal.

Articles and parts already subject to Section 232 tariffs are exempt from this new Section 301 action. There are also product-specific exemptions, and the final duty depends on country of origin, HTSUS classification, MFN rate, entry date, and the rest of the duty stack.

For textile and apparel sellers, USTR's final action also plans three-year tariff-rate quotas for Bangladesh, Cambodia, Indonesia, and Malaysia based on their use of U.S. cotton and textile inputs. Those quotas are planned, not active yet. USTR still has to publish the details and effective date.

THE TAKEAWAY: Do not add 12.5% across your whole catalog. Have your customs broker calculate the new duty SKU by SKU. Then update landed cost, margin floors, open POs, and reorder decisions before approving more inventory.

Read the USTR fact sheet.

Starting July 27, 2026, product titles in every category except media must be 75 characters or fewer, including spaces.

Amazon is adding an Item Highlights field with up to 125 searchable characters. If a title is still over the limit after July 27, Amazon says it will gradually update the title to its AI recommendation. Listings stay active during this process.

Brand owners get 14 days before implementation to review, change, and approve Amazon's recommended title and Item Highlights.

THE TAKEAWAY: Export titles over 75 characters now. Start with your highest-revenue ASINs and risky variation families. Save the current copy, keep the clearest product-identifying terms in the title, and move secondary information into Item Highlights. This is a catalog-review queue, not a reason to panic and deactivate listings.

Read Amazon's title announcement.

These are arrival dates, not ship dates.

For Prime Big Deal Days, inventory needs to arrive by:

For Black Friday Week and Cyber Monday, inventory needs to arrive by:

Holiday peak fulfillment fees run from October 15, 2026, through January 14, 2027. Amazon says the per-unit increase averages $0.32, and the 3.5% fuel and logistics surcharge applies on top.

THE TAKEAWAY: Back-plan every priority SKU from the correct arrival date. Build in time for production, inspection, freight booking, transit, customs, delivery appointments, and check-in. Give every PO an owner and flag it as soon as the buffer is gone.

Read Amazon's 2026 holiday announcement.

CPSC's mandatory eFiling program took effect July 8 for imported regulated consumer products that require a certificate of compliance.

It does not apply to every imported product. CPSC also says eFiling does not create a new testing or certification obligation. It changes how importers submit existing certificate data before the products enter U.S. commerce.

For covered imports, the certificate data must be filed electronically before the products enter U.S. commerce. Separately, Amazon tells sellers that if required compliance documents are not submitted by the stated deadline, it may remove the affected listings.

THE TAKEAWAY: Make sure every covered ASIN has the right, current certificate or test report, and make sure the product, shipment, importer, and certificate identifiers match. Otherwise you may fail the eFiling requirement, and Amazon may take down the affected listing if the required compliance documents are not submitted.

Read CPSC's eFiling announcement.
See Amazon's compliance-document warning.

These were three of the other articles from last week's issue:

See you next week,

Gary

P.S. At the next 7FSS, will you be the next speaker? Start with one training and one workflow. You do not have to solve everything at once. Get your limited-time free pass here.