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Black Friday is 6 days away. If you're not locked and loaded by now, you're already behind.
This week: Amazon's rolling out a returns dashboard that could save you thousands in January, USPS is about to hit you with another rate increase, and Black Friday Week officially kicks off November 20th. Here's what you need to know.
Amazon's Black Friday Week runs November 20 through December 1, 2025. That's 12 days of peak traffic and peak competition.
If your inventory isn't stocked, your ads aren't optimized, and your listings aren't dialed in, you're leaving money on the table. This is the period where 6-figure sellers make their year and 7-figure sellers separate themselves from the pack.
Customer demand peaks during this window. Amazon's pushing traffic. Your job is to capture it.
Takeaway for Amazon Sellers: Check your inventory levels right now. Increase ad budgets for top performers. Make sure your listings are fully optimized—titles, bullets, A+ content, everything. This is not the time to be conservative.
Amazon just launched a new returns dashboard that gives you detailed analytics on why customers are returning your products.
The dashboard shows return rates by product category, customer feedback, and the most common return reasons. You can finally see patterns—whether it's a product quality issue, listing inaccuracy, or sizing problem.
January is historically the biggest returns month of the year. If you're not using this data to fix problems now, you're going to get crushed when the returns tsunami hits in 6 weeks.
Takeaway for Amazon Sellers: Log into Seller Central and review your returns data today. Identify problem SKUs. Fix inaccurate listings. Improve quality control on products with high return rates. This dashboard could save you thousands in wasted inventory and fees.
USPS is expected to announce 2026 postage rate increases in the coming weeks. Priority Mail, First-Class Package Service, and other shipping options commonly used by ecommerce sellers will all be affected.
If you're using Seller Fulfilled Prime or managing your own shipping, this will impact your margins. Again.
Start planning now. Review your shipping settings. Consider adjusting product pricing or exploring alternative carriers before the new rates hit.
Takeaway for Amazon Sellers: Budget for higher postage costs in 2026. If you're on thin margins with SFP, run the numbers and decide if it still makes sense or if you need to adjust pricing.
Find customers on Roku this holiday season
Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.
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