Amazon's fee tool arrives, Trump cuts tariffs, AI doubles PPC results - 7/25/25

This week brought two things sellers have been waiting for: real transparency from Amazon and actual tariff relief from Washington.

Amazon finally launched their Fee Explainer tool—no more guessing why you got charged what you did. And Trump struck trade deals that cut tariffs with Japan, Indonesia, and the Philippines. Not earth-shattering, but real money back in your pocket.

Plus, I'll show you how AI managed to double an Amazon Sellers PPC revenue in 30 days while dropping ROAS by 10%. Check out the results yourself.

I watched Julian Timings from Autron demonstrate their AI PPC system live. The results were impressive:

Before AI: $13K weekly ad revenue, 20-25% ACOS After 30 days: $30K+ weekly ad revenue, 15% ACOS

The system executed over 70,000 bid adjustments automatically, saving 198 hours of manual work. It runs 24/7, making micro-optimizations that humans simply can't match—we're talking 200,000+ actions per week.

The setup is straightforward: Connect your account, set your goals (like "Max Sales with 15% ACOS"), and let it run. No spreadsheets, no constant monitoring.

What impressed me most was the fee structure—they only get paid when their AI drives sales, not on your ad spend. Their incentives align with yours.

Try it yourself: Get a free 30-day trial at Autron. Use code "7FSS" when you email [email protected] for 30% off your first 3 months.

Amazon launched a new "Fee Explainer" tool that breaks down exactly how they calculate every fee on your account. You can access it directly from transaction details in your Payments dashboard.

Here's what it covers:

Amazon says they'll add more fee types throughout the year. This came after years of seller complaints about opaque pricing.

Bottom line: Use this to audit your fees and catch any mistakes. Amazon's not perfect at math, and now you can actually verify their work.

Three new trade agreements brought tariff relief this week:

Japan: 15% tariff rate (down from the threatened 25%) Philippines & Indonesia: 19% each

The deals include market access improvements—Japan committed to importing more US goods, while Indonesia agreed to drop export restrictions on critical minerals and eliminate 99% of their tariff barriers on American products.

These aren't massive wins, but they're real cost reductions if you source from these countries. The agreements are part of Trump's broader Asia strategy ahead of the August 1 deadline.

Bottom line: If you source from Japan, Philippines, or Indonesia, your landed costs just got more predictable. Review your supplier agreements and lock in these savings.

I’m excited to announce the launch of my brand-new podcast channel—the only podcast dedicated to helping 7–8 figure Amazon and eCommerce sellers avoid costly mistakes while scaling internationally.

Hosted by yours truly, Gary Huang (Forbes-featured and founder of the 7 Figure Seller Summit), this show brings you behind the scenes with top sellers and experts who’ve mastered: 

We dive deep into real stories of million-dollar mistakes, smart shortcuts, and field-tested strategies that can save you time, money, and headaches on your journey to building a global brand.

Want to learn, grow, and avoid expensive lessons? 

Follow the podcast now—we drop new episodes every week, featuring some of the most well-known names in the business. 

🎧 Follow Now

Amazon extended Prime Day to four days this year, thinking more time meant more sales. Instead, it gave shoppers more time to comparison shop—and many went to Walmart.

Walmart ran their own deals event (July 8-13) that overlapped with Prime Day. The key difference: Walmart's deals were open to everyone, while Amazon's required Prime membership.

With inflation still hitting wallets, shoppers became more price-conscious and willing to switch platforms for better deals. Amazon's longer event backfired by encouraging the very behavior they wanted to prevent.

Bottom line: Don't assume platform loyalty exists anymore. Price-conscious customers will shop around, even during exclusive events.

We're 60 days out from Q4 ramp-up. I'm surveying our community to understand what challenges you're facing: inventory planning, pricing strategies, tariff impacts, or cash flow.

The data will inform our Q4 content and help identify what tools or resources you actually need (not what we think you need).

Take the survey here!

In 2 years you will be working for AI

Or an AI will be working for you

Here's how you can future-proof yourself:

Join 1,000,000+ pros at companies like Google, Meta, and Amazon that are using AI to get ahead.

Sign up and start learning AI

That's your 80/20 for this week. Focus on what moves the needle: fee transparency, cost reduction, and automation that actually works.

Gary

I work with brands and sellers to help them grow, scale, and succeed. Here’s how we can work together:

💼 Sponsorships – Promote your service to 13,000+ engaged e-commerce sellers.
🎯 Consulting – Get tailored strategies for Amazon Japan, sourcing, or profitability.
🤝 Partnerships – Let’s collaborate on webinars, content, or events
📩 Contact me: gary [at] 8020sourcing.com