In this week 80/20 of Ecommerce. We’ll discover how one brand skyrocketed TikTok Shop sales by 7,000% with just a single VA, get ahead of Prime Day October 2025 to jump-start Q4, and stay informed about a major FBA fee restructuring. We’ll also cover the latest on EU expansion and the extension of China tariff exemptions through 2026.
Let's get into the 8020 of E commerce for this week.
TikTok isn’t just for trending dances. It’s now a powerhouse sales platform that savvy Amazon brands are quietly tapping into.
Take MorphCostumes, a niche brand that exploded with over 7,000% revenue growth after onboarding a specialized TikTok Shop Virtual Assistant (VA).
No viral stunts or expensive influencer fees—just strategic action:
Identifying high-impact TikTok Shop affiliates
Managing targeted creator outreach
Tracking and analyzing affiliate performance
Leveraging Spark Ads for boosted conversions
Results?
Captured analytics from TikTok Shop Seller Center (July 1 to October 31, 2024)
Revenue soared from £165.94 in July to £15,611.39 in October—a 7,000%+ increase.
Monthly sales surged dramatically:
July: 7 units
August: 60 units
September: 175 units
October: 694 units
First-time buyers exploded from just 7 in July to 587 by October.
Overall traffic skyrocketed, jumping from fewer than 6,000 page views to nearly 75,000 in just four months.
It wasn’t luck.
It was methodical planning and execution by a specialized TikTok Shop VA, proving that a focused strategy (and the right help) can produce game-changing results.
Ready to tap into TikTok Shop’s full potential?
Book a call with our team and enjoy 20% OFF one-time fee plus 10 hours FREE for the first VA.
Gary and Gilad (Founder of VAA Philippines) unpack how a single specialized VA drove ~7,000%+ sales growth on TikTok Shop, outlining why the channel matters for Amazon sellers, how VAs run creator outreach and day‑to‑day ops, and the commission frameworks that turn content into conversions—plus a practical roadmap to scale brand awareness and revenue beyond Amazon.
WATCH NOW:
Why TikTok Shop is essential for Amazon brands looking to diversify
The VA’s role: creator sourcing, outreach, follow‑ups, and daily operations
Commission structures and incentives for creators/affiliates
Turning creator content into sales at scale (process, KPIs, and workflows)
Real‑world results and an actionable playbook to replicate the growth
Amazon just dropped a bomb.
We're getting a second Prime Day event scheduled for October 8-9, 2025. This is a major opportunity for sellers to kick off Q4.
The focus will be on holiday gift categories and home improvement. There will be enhanced Lightning Deals with 48-hour time slots instead of the usual shorter windows. Amazon is also expanding international participation to 20 countries.
Takeaway: This is an unexpected October Prime Day. You're getting a second chance to take advantage of Amazon's marketing push, and this is Amazon's attempt to get Q4 shoppers started even earlier. Make sure you don't miss out.
Amazon is making major FBA fee changes starting in Q4, and these changes hit in less than a month on October 1st.
Here's what's changing: Storage fees are reduced by 15% for standard-size items. Fulfillment fees are increasing by 8% on oversized items. There's a new peak season surcharge of 35 cents per unit in November and December. The good news is removal fees are being eliminated for products under $10.
Takeaway: Sellers should definitely audit their product mix and plan for higher costs during Q4 peak season. If you're selling oversized items, consider alternative fulfillment and 3PL storage to reduce costs.
For those of you selling in Europe, the EU is extending China tariff exemptions through 2026. The key categories exempted include electronics, textiles, and consumer goods. An estimated $12 billion in trade value is affected.
The condition is that China must comply with trade agreements. The next review is scheduled for mid-2026.
Takeaway: This could be a good opportunity for sellers sourcing from China to expand and scale in Europe to bypass the tariffs.
Looking ahead, I'll be giving a special live training on "How to expand to Amazon Japan using AI - even if you don't speak Japanese" at Seller Fest Online.
This online summit is organized by my friend Augustus Klingas, happening September 22-25.
My session will be on the 25th.
If you're a 6, 7, or 8-figure seller, you'll learn how to use AI to expand to Japan even if you don't speak any Japanese.
Don't miss the live Q&A, and there will be additional strategies covering Cosmo, Rufus, AI agents, TikTok Shop, PPC, and even more.
📅 4 days, 20 sessions (5 power-packed trainings each day)
🎟️ Cost: Absolutely FREE
🎤 Format: 100% live + interactive
In this week's podcast, Mike Michelini will show you how he created his AI avatar that does the selling for you rather than hiring expensive and often unreliable social media influencers.
AI is becoming one of the best ROI strategies for sellers looking to replace human creators.
Check out this episode to learn about:
Why AI is becoming essential for e-commerce growth
Building your AI avatar: persona, guardrails, and brand voice
Cost effectiveness versus human influencers
Global appeal: multilingual content and localization
Tool stack, real-life use cases, and overcoming common mistakes and challenges
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