As we turn the calendar to August, Q4 is closing in fast with Amazon deadlines approaching, Mexico sourcing is getting (temporary)relief, and AMC could be a silver bullet for your PPC. All this and more in this week's 80/20 of e-commerce newsletter.
Q4 is a winning time in e-commerce, but only if you prepare properly.
While many sellers are quitting due to tariff chaos and rising costs, this creates massive opportunity for positioned sellers - like rolling back the calendar to 2023.
Critical Q4 deadlines approaching fast:
Early August: Final window for Q4 inventory orders (Vietnam, India, non-China sourcing)
September: Amazon promotional deal registrations close
October: Absolute final FBA inventory cutoff for Black Friday Prime badge
November: Last chance for Chinese supplier orders before CNY shutdowns
I'm launching the first-ever 7-Figure Q4 Accelerator - a 4-month group coaching program for 6- and 7-figure sellers ready to dominate Q4 while competitors struggle.
What you get:
Weekly Zoom coaching calls to guide you through adding $500K+ to your Q4 revenue
Move through the complete Q4 roadmap together with accountability
Learn from other sellers' wins and losses in real-time
Access to my private rolodex of trusted sourcing agents, QC agencies, and exclusive AI tools
Live case study: I'll be launching a new product alongside you, showing my exact process for wins AND failures.
Limited to 20 sellers only. Doors close Tuesday, August 5th at 11:59 PM Pacific.
Weekly calls start Monday, August 11th at 5 PM ET.
Takeaway for Amazon Sellers: The window for Q4 preparation is rapidly closing. Sellers who act now will capture market share from the thousands who have quit this year.
BTW, in case you missed the live Q4 Amazon seller preparation training, check out the replay below for a limited time. We're only keeping it up until Sunday night, so make sure you watch it now.
This week President Trump added another move in the tariff trade war - he revoked the de minimis privilege for global e-commerce imports into the US effective August 29th.
The US has eliminated the de minimis exemption for e-commerce imports. The change will increase duties for products imported, especially from China. It will also increase your compliance costs and customs processing times for shipments under $800.
Most affected are expected to be cross-border e-commerce and air cargo industries. If you are or were using de minimis before, be prepared to show new documentation and pay your duties and tariffs.
Takeaway: Prepare for higher costs and longer processing times, especially from China and Hong Kong imports.
Some good news for those manufacturing and importing from Mexico to the US. The US and Mexico will extend the USMCA tariff pause.
The US and Mexico are continuing to negotiate over a 90-day period, so they will postpone a planned 30% tariff from Trump. However, this is only temporary relief for importers sourcing from Mexico. Negotiations will continue and there's ongoing uncertainty for supply chains in North America.
Takeaway: Monitor changes on Mexico imports, but realize that Mexico is a great option right now. If you'd like help sourcing from Mexico, check out our YouTube training from Susana Bermudez. She can help work with qualified sellers north of $7M. Check out the link and sourcing request forms below.
Vincenzo Toscano of Ecomy Global explained how AMC is revolutionizing Amazon advertising. As Amazon moves from keyword targeting to audience-based strategies (like Meta and Google), AMC helps sellers visualize the full customer journey by combining data from sponsored ads, DSP, and organic behavior.
Key Takeaways:
AMC users see 20–25% higher ROAS.
Reveals how "ineffective" campaigns contribute to conversions.
Tracks complete buyer paths (e.g., brand video → product ad → retargeting).
Offers unmatched behavioral and demographic insights—no cookies required.
Enables lookalike audiences based on real purchase behaviors.
Who Should Use It:
Sellers with 6+ months of data and 6-figure revenue. AMC needs data to work.
Access Options:
Work with an authorized agency (faster) or request access from your Amazon rep (slower, not guaranteed).
Bottom Line:
While others optimize keywords, AMC users optimize audiences—with better data and precision targeting. Vincenzo offers free strategy consults via @vincenzotoscano or Ecomy Global.
Act Now:
Build AMC audience data ahead of Q4. Those who wait will be stuck with basic keyword targeting.
Amazon Q4 Preparation Checklist: Critical Deadlines and Winning Strategies
Miss our live training? Get the replay while it's still available. We cover:
Inventory planning deadlines you cannot miss
Sourcing diversification strategies beyond China
Amazon promotional deal registration timeline
AI tools giving sellers unfair advantages
Available until Sunday night only.
Watch the Q4 Prep Replay
ICYMI
- U.S.–EU Trade Deal Brings 15% Tariff Relief and Massive Energy Investment
- Amazon FBA to Eliminate All Prep Services by 2026
- The Best Advice You’ll Ever Get on Amazon Shipping
- Amazon Rolls Out Fee Explainer Tool (Finally)
- Trump Strikes Trade Deals, Cuts Tariffs
That's your 80/20 for this week. Focus on what moves the needle: fee transparency, cost reduction, and automation that actually works.
Gary Huang