Hey there,
This week, meet Aaron Hughes — a 7-figure seller who exited his first brand and is now building his second while running his own Amazon agency. Plus, I sat down with Jordan West to break down how sellers are winning big on TikTok Shop, using a “Blitz Launch Strategy” that drives $100K+ days and boosts Amazon sales.
Also — the White House just dropped major new tariffs that could hit your costs hard. And if you’re in Shanghai, don’t miss our live seller meetup on Aug 13. Great chance to connect, learn, and grow with the community!
I'd like to feature Aaron Hughes. He's a seven figure seller who built a successful Amazon brand and exited his brand some years ago.
Recently, he's acquired a second brand and he's doing it over again. He was in your shoes just a few years ago and by watching 7 Figure Seller Summit, he was able to take action on the strategies he learned from other 7 to 8 figure sellers so that he was able to build his business, which is the dream for a lot of you.
In addition to that, he runs Ecommwala, a leading Amazon agency — an end-to-end agency based in India that can do listing optimization, images, videos, TikTok, etc.
He is a dedicated father and husband and fellow entrepreneur, fellow faith-based entrepreneur.
So today, I'd like to love to highlight Aaron Hughes — and then you can connect with Aaron over LinkedIn. He's been very open and helpful to give back to our 7 Figure Seller community.
Are you leaving serious money on the table?
In this week’s podcast, I sit down with Jordan West — founder of Social Commerce Club and one of the top minds in TikTok Shop strategy — to break down a viral blueprint Amazon sellers are using to crush $100K+ days.
You’ll learn:
🔥 Why TikTok Shop is a demand gen machine
🚀 Jordan’s “Blitz Launch Strategy” that sparks virality
🤝 How to recruit high-GMV creators to sell your products
💡 The real reason influencer marketing is changing
🛑 What most sellers are getting wrong — and how to fix it
📈 The 50% Halo Effect TikTok can drive to Amazon
If you’re not leveraging TikTok Shop yet — you’re already behind. This is your shortcut to get ahead of the curve.
Watch on YouTube:
Shanghai Amazon Seller Meetup
When: Wednesday, August 13, 2025 | 7:30 PM – 9:30 PM
Where: Abbey Road, Shanghai
Hosted by: Wayward x 7 Figure Seller Summit
Get ready for an exciting evening of networking, learning, and connecting with fellow Amazon sellers in Shanghai! Join us at Abbey Road for a fun and insightful meetup with Amazon sellers, experts, and partners.
🕢 Doors open at 7:30 PM, and we’ll kick off shortly after. Come early to mingle, grab a drink, and get settled.
💼 Sponsored by:
Wayward – A top-tier Amazon-focused marketing platform that empowers brands with optimized listings, creative content, and growth strategies.
📲 Scan the QR code to join the event!
Space is limited — RSVP now and don’t miss this opportunity to connect with other serious sellers in the community!
On July 31, 2025, President Trump issued a new Executive Order further modifying reciprocal tariff rates, intensifying the administration's push to correct what it deems unfair trade practices contributing to persistent U.S. goods trade deficits.
This action follows Executive Order 14257 from April 2025 and reflects new intelligence on the lack of reciprocity in trade, ongoing negotiations, and national security concerns. Under the authority of the International Emergency Economic Powers Act and related statutes, the President is enforcing new ad valorem duties on imports from various trading partners.
Key Highlights
Adjusted Tariffs for Over 80 Countries: Countries like India (25%), Indonesia (19%), and Syria (41%) face steep new tariffs. A full list and rate structure is detailed in Annex I.
EU-Specific Structure: For goods from the European Union:
Items with existing tariff rates under 15% will be increased to a combined 15% total rate.
Items above 15% remain unchanged.
Transshipment Crackdown: Goods determined to be rerouted to evade tariffs will now face a punitive 40% tariff, along with additional penalties.
Transition Period: The new rates take effect 7 days from the order’s date, with certain in-transit goods exempted until October 5, 2025.
Takeaways for Sellers
Sellers importing goods from countries like India, Vietnam, Indonesia, and the EU may face higher costs due to newly raised tariffs, with some rates jumping to as high as 40% in transshipment cases. This could impact pricing, margins, and delivery timelines, especially for products sourced from Asia, the Middle East, and parts of Europe. Now is a critical time to review your sourcing strategy, communicate with suppliers, and explore tariff-friendly alternatives or adjust pricing accordingly.
That's your 80/20 for this week. Focus on what moves the needle: fee transparency, cost reduction, and automation that actually works.
Gary