June 30 Check-In: Still on the Amazon sidelines?

Hey there,

At the halfway point of the year, June 30. Time flies.

And while time has been flying by, many people have been responding to the biggest supply chain uncertainties by doing... nothing.

Just sitting there. Frozen. Glued to the latest speech and news update about tariffs.

So many businesses have been in a holding pattern for the past six months with uncertainty.

Well, guess what? Things have stabilized. A great deal has been reached between China and the US with the tariffs, apparently fixed at 55% going forward.

So if you're on the fence in terms of your Amazon business, it's time to decide: are you in or are you out?

Because agility is the key of survival - how fast we react and commit to the changes.

Let me help you walk through the scenarios:

Option 1: Quit

This is what roughly a quarter to a third of sellers are doing, according to various reports and firsthand accounts.

Selling on Amazon, especially the sourcing aspect of it, has become increasingly challenging and more difficult.

You can't just get lucky anymore being at the right place at the right time like before. You have to treat this like a real business.

From intelligent product selection to savvy sourcing and supply chain (not just from China), to taking into account logistics to protect your profitability so you're not wasting money...

AND you have to be a PPC wizard and marketing master to be able to make this business endeavor worthwhile.

If you're not willing to put in the work, or want to quit while you're ahead, now's the time.

Option 2: Stay the Course

Many entrepreneurs say that the winners are the ones that never give up. Winston Churchill said, "Never, never, never, never give up." And when you're going through hell, just keep going.

Right now has been "hell" for a lot of businesses.

But here's the thing: right now is the time where crisis brings opportunity.

Because number one: sellers are giving up, stopping selling on Amazon and exiting to other marketplaces like TikTok Shop, Shopify, or even marketplaces like Amazon Europe, Amazon Japan...

Imagine a marketplace with fewer sellers. It's almost like rewinding back to 2023 again.

Less competition means more profit for you.

The market, the size of the market, the pie is the same. The pie is not shrinking (unless we go into a global recession, which is possible, but let's assume that's not going to happen).

This means that you'll be able to capture more market share as competitors exit, which is a good thing.

Number two: sourcing. Even though Trump slapped a 55% tariff on China compared to the previous 35%, it's not the end of the world. It's a lot better than the 145% that would have stopped everything.

And if you look at the sourcing landscape, even though people are talking about India, Mexico and Vietnam, it may not be a good fit for everyone, because the MOQs are higher, the product selection is more narrow, the flexibility is less, and overall, the ease of doing business is going to be harder than China.

China simply has a head start on manufacturing, logistics and supply chain - at least a 20-year head start on those other countries.

Option 3: Get Help

If you're somewhere in the middle, or if you'd like help...

Here's how I can help:

China Sourcing: I have several partners in China that have decades of sourcing experience, helping you find the right product at the right price from quality suppliers that you can trust. You can do it yourself on Alibaba, for sure, but if you'd like help, fill out the sourcing request form so I can see if I can refer you to a sourcing agent partner of mine.
China Sourcing Request Form - https://forms.gle/wFEqbtQyanzfYuc1A

Sourcing Away from China: If you are an existing 7-8 figure seller looking to diversify your supply chain beyond China, fill out the sourcing request form for Mexico, Vietnam, and India. Please be aware that not all products can be made in those countries respectively. There's no single country that can replace China. There's no silver bullet as of today. But we can learn from experienced multinational companies like Apple, Walmart, and Target, who have been diversifying their supply chain beyond China for over a decade.

Mexico/India/Vietnam Diversification Form -https://forms.gle/svP8vKe48uqH3Hwp9

Direct Coaching: If you're a serious business, fill out the coaching application form to work with me directly. I have limited availability.

Apply to work with me here: https://forms.gle/asozE8dJXT9Muhcj6

Here's Your Wake Up Call

Q4 will be here before you know it.

The large players like Walmart are already placing their orders for Christmas, Halloween. Shipments are in production already.

While you've been sitting there paralyzed by uncertainty, glued to tariff news updates, your competition has been moving.

If you haven't gotten your butt in gear yet, let this be a wake up call.

You've spent 6 months in a holding pattern.  Don’t spend the next six months sitting on the face.

It's time to decide: are you in or are you out?

Hit reply and let me know which option you're choosing.

Talk soon,

Gary