China’s Export Mess, a Game-Changing PPC Fix, and Ben Leonard’s Return

Smart sellers are heading south. Ben Leonard shows how to bounce back big

Author

Gary Huang
June 11, 2025

Hey  there,

China’s exports to the US just dropped 34% — the biggest plunge in five years. If you’re still relying solely on China, it’s time to diversify. Our latest training shows how to shift sourcing to Mexico in just 30 days — faster, cheaper, and closer to home.

Meanwhile, your PPC campaigns might be bleeding cash — and it’s not your keywords. It’s your shipping. The Wizard of Ads just exposed 15 secret zip codes that predict whether you convert or crash.

And don’t miss 7 Figure Seller Alumn Ben Leonard’s wild comeback story. After an aggregator tanked his brand, he bought it back and is rebuilding it publicly. This is what resilience looks like..

This week, we’re diving into:

  • Why this export collapse is a flashing red warning light for your supply chain

  • How to pivot sourcing to Mexico (faster than you think)

  • The 15 US zip codes that are quietly wrecking your PPC conversions

  • The epic real-time brand rescue story of Ben Leonard

In May, Chinese exports to the US experienced their sharpest drop in over five years, falling 34% compared to the previous year. While recent tariff reductions might spark some recovery, the long-term uncertainty suggests it's time for sellers to explore alternative sourcing strategies.

Key Insights:

  • US-China trade tensions continue to impact export dynamics

  • Potential tariff changes after the 90-day ceasefire remain unpredictable

  • Diversifying sourcing beyond China could be a strategic move

If you haven't already, check out the live training that we did with Susana Bermuda as we explained to walk you through the process of shifting or sourcing from China to Mexico.


Check out the YouTube replay:
How to Shift Sourcing from China to Mexico in 30 Days (2025) | Avoiding Tariffs

And at the same time, if you are generating more than seven figures, Susana has an application where you can apply to get help sourcing for Mexico, as she has only over 10,000 supplier three, vetted supplier leads in Mexico.

Stay ahead of the curve and protect your business by exploring new sourcing opportunities.

Your PPC campaigns are bleeding money...
But it's not your keywords. It's your shipping speed.

My friends Kevin King and Norm Farrar from the Marketing Misfits podcast just got the Wizard of Ads to reveal 15 specific zip codes you need to know that show:

  • Where your inventory gaps are killing conversions

  • How shipping speed affects your click costs

  • Why some campaigns drain money while others print it

Recent discovery: A 2% drop in conversion rate from slow shipping can cost you 10% of your margin.

On Tuesday, June 17 at 1pm EST, the Wizard will be revealing:

  • The exact zip codes to monitor

  • How to track shipping speed impact

  • His complete conversion analysis system

Plus: The hidden Brand Analytics report that exposes everything.

⚠️ WARNING: Replays of this training will NOT be available.

PS - Someone offered $5K for the last Wizard PPC training replay. We said no.

Meet Ben Leonard, a 7-figure UK seller and 7FSS alumni speaker who's turning a nightmare exit story into the ultimate comeback.

Several years ago, Ben exited his Beast Gear brand to what was then the biggest aggregator in the space. He was the first European brand owner to sell to them. What happened next? They completely fed it up.

Over the course of several years, the aggregator ran his business into the ground. They turned off campaigns that were working. They made foolish decisions left and right—including deleting his entire email list. Long story short, they destroyed what Ben had built.

But here's where it gets interesting. The aggregator went bankrupt, and Ben was able to buy back his own brand. Now he's doing something called the Brand Rescue Mission—resurrecting his former brand himself and turning around all the mistakes they made.

The best part? Ben is publicly documenting this entire turnaround process in a YouTube series. He just released video 1 yesterday, hot off the press.

This isn't just a great motivational story. It's also a rare opportunity to get an over-the-shoulder look at how a 7-figure seller is turning around a brand right now in the EU and UK markets. If you're going through tough times with tariffs, increased competition, or AI uncertainties, this series could be exactly what you need to see.

Ben also runs an e-commerce brokerage with his partner. If you're thinking about setting up an exit for your business, Ben's someone who's not just talking the talk—he's walking the walk.

Takeaway: Sometimes the best business education comes from watching real sellers work through real problems in real time. Ben's Brand Rescue Mission gives you exactly that.

Don’t Miss Out — Watch & Get Free Updates Instantly

👉 Get exit help from Ben's brokerage:

📌 In Case You Missed It

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I work with brands and sellers to help them grow, scale, and succeed. Here’s how we can work together:

💼 Sponsorships – Promote your service to 13,000+ engaged e-commerce sellers.
🎯 Consulting – Get tailored strategies for Amazon Japan, sourcing, or profitability.
🤝 Partnerships – Let’s collaborate on webinars, content, or events.
📩 Contact me: gary [at] 8020sourcing.com