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  • 80/20 of Ecom -Your 80% of products might be bleeding money - here's what to do. -7/2/2025

80/20 of Ecom -Your 80% of products might be bleeding money - here's what to do. -7/2/2025

Container rates jumping to $3k+ • Focus on your profitable 20% • Free AMC audit inside

Author

Gary Huang
July 02, 2025

Hey there, 

We're already in the midst of summer, guys. For those of you who haven't already resumed your orders from China and sourcing from the rest of the world, right now is the time to do it. Tariffs are settled at 55% as you saw in my earlier post this week.

This week, we’re diving into:

  • New Tariffs = Higher Container Costs

  • Your Business Is Bleeding—This Book Stops the Leak

  • This AI Tool Frees Up Your Headspace

According to Freight Waves, ocean container shipping rates, especially trans-Pacific (meaning from China to US), are experiencing a slight increase. I checked the Freightos Baltic Index. We're seeing a spike in the container prices going from $2,000 to high $3,000 per container.

This uptick is partially because of the market reacting to the shock and uncertainty caused by the newly implemented tariffs. The shippers and carriers, they're still adjusting to this whole new environment and all the new tariff-related costs. There's going to be further volatility in the container rates in the next few months, guys.

Takeaway: This confirms that the recent tariffs are directly impacting ocean freight costs, especially as we're going into Q4. Budget for potentially higher and more volatile shipping rates and negotiate your rates effectively to stay profitable.

I'd like to recommend one of my favorite business books, "The 80/20 Sales and Marketing" by Perry Marshall. It's all about the 80/20 rule, but did you know that this works amazingly well in your ecommerce and Amazon business?

For example, right now with the tariffs, 80% of your products may not be as profitable as before, or maybe they're even in the red. So right now you should really double down and focus on the 20% that's making the money and make sure that these are the ones that you're gonna focus on in Q4. Also make optimizations on the 20% so that you can further 80/20 on that.

Grab the book.  You’ll thank yourself later.

This is a new AI note taker tool that I've been using called Fireflies AI. It's great to capture your spur of the moment ideas. For example, if you come up with a product idea, don't try to go on Amazon and search on it. Why not just use your AI note taker to speak and have it take down your idea?

It's also really great when you have stream of consciousness ideas when you're brainstorming. For example, when I ride my bike sometimes ideas come to me and then I just leave it on and I have my AirPod in my ear and then I'll just speak and it will capture all of my ideas.

Amazon Marketing Cloud explained - if you've been selling on Amazon for at least 6 months and you're not doing AMC, you're going to be left behind. This is the next big phase when it comes to PPC. The old way of PPC is not working anymore. Did you know in AMC you can actually retarget customers and there's a tremendous amount of demographic information that you can't get unless you turn on AMC?

Special bonus: Vincenzo is offering a free 30-minute AMC audit to find out the potential and forecast additional revenue that you can get from AMC.

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