• The 80/20 of Ecommerce
  • Posts
  • 80/20 of Ecom - Prime Day Is Now 4 Days — Here's What Sellers Need to Know. 6/18/25

80/20 of Ecom - Prime Day Is Now 4 Days — Here's What Sellers Need to Know. 6/18/25

Key dates, profit tips from Chad Rubin, and how to prepare for Amazon’s new policy.

Author

Gary Huang
June 18, 2025

Hey sellers—Prime Day 2025 is coming in HOT, and this time it’s twice as long. Four full days of millions of deals, eyeballs, and high-intent traffic—it’s go time. 

This week, we’re serving up the three moves every 7-figure seller needs: get prepped for the extended Prime Day sprint, tap into Chad Rubin’s profit-scaling pricing engine (yes, the guy behind Skubana), and get ahead of Amazon’s new stolen-goods crackdown dropping June 30. Don’t sleep—opportunity favors the fast.

This week, we’re diving into:

  • Amazon Prime Day 2025 Expanded to 4 Days with Millions of Deals

  • Seller Spotlight: Chad Rubin, Founder & CEO of Profasee

  • New Amazon Policy on Stolen Goods Starts June 30 — What You Should Know

Amazon Prime Day 2025: Now Twice as Long, with Millions of Deals

Amazon Prime Day 2025 is bigger than ever—now a four-day event running from July 8 to July 11! With millions of deals exclusively for Prime members, this year’s expanded event offers more time and more opportunity for shoppers—and sellers alike. The extended duration is designed to boost engagement and sales, giving sellers a longer window to drive traffic, visibility, and conversions.

Now’s the time to get ahead: finalize your inventory plans, schedule promotions, and optimize product listings to make the most of the surge in high-intent traffic. Whether you're planning Lightning Deals, Prime-exclusive discounts, or sponsored ads, early preparation is key.

🔑 Key Highlights for Sellers:

  • 🛍 4 full days of deals means double the opportunity to boost sales

  • 🚚 Prepare FBA shipments early to avoid cutoff dates

  • 💡 Promote early and often with coupons, deals, and ads

  • 🏷 Leverage Prime-exclusive discounts for higher visibility

  • 📈 Optimize listings and keywords for discoverability

👉 Don’t wait—get Prime Day–ready now and turn this extended event into your biggest sales opportunity of the year.

After building (and exiting) multiple successful eCommerce ventures—like Skubana and Think Crucial—Chad Rubin turned his focus to one of the most overlooked growth levers for Amazon brands: pricing. The result? Profasee, an AI-powered dynamic pricing platform designed to help sellers stop leaving profit on the table.

Profasee continuously analyzes dozens of real-time signals (like competitor pricing, inventory levels, PPC data, and demand patterns) to automatically adjust your prices—helping sellers improve margins, stay competitive, and scale profitably.

Why sellers love it:

  • 🚀 +15% profit in 60 days (average across early adopters)

  • ⚙️ Syncs with inventory + ad tools for smarter, real-time pricing

  • 🧠 Built by a seller who understands the grind (Chad scaled an 8-figure Amazon brand before going SaaS)

👉 Try it out: Use Profasee’s free Profit Estimator Tool or book a demo to see what dynamic pricing could unlock for your catalog.


Amazon is launching a new standalone stolen-goods policy, effective June 30, 2025, to comply with recent government regulations aimed at cracking down on illicit merchandise. The policy is expected to introduce tighter verification and documentation standards—especially for high-risk categories—and signals Amazon’s continued push to bolster trust and safety across the marketplace. Sellers are already talking in forums about what enforcement could look like.

🔑 Key Highlights:

  • New policy explicitly targets the sale of stolen goods

  • Enforcement begins June 30, 2025

  • Documentation and product sourcing requirements likely to expand

  • Affects all sellers, with a focus on high-risk categories

  • Aimed at improving buyer trust and regulatory compliance

📣Takeaways:

  • Don’t wait—if you’re sourcing from gray markets or liquidators, get your paperwork in order yesterday

  • Audit your SKUs—know which categories could get flagged

  • Save your receipts—Amazon’s going to want proof, and "trust me bro" won’t cut it

  • Play it clean—this isn’t just about compliance, it’s about account health and long-term viability

  • If you’re unsure, talk to your legal or compliance contact ASAP

“Better to spend an hour auditing now than get caught in a takedown later. Get ahead of this.”

Best,
Gary

📌 In Case You Missed It

I work with brands and sellers to help them grow, scale, and succeed. Here’s how we can work together:

💼 Sponsorships – Promote your service to 13,000+ engaged e-commerce sellers.🎯 Consulting – Get tailored strategies for Amazon Japan, sourcing, or profitability.
🤝 Partnerships – Let’s collaborate on webinars, content, or events.
📩 Contact me: gary [at] 8020sourcing.com