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  • 80/20 of Ecom - Prime Day Doubled. TikTok Competes. Amazon Bends. AI Changes the Game. - 6/27/2025

80/20 of Ecom - Prime Day Doubled. TikTok Competes. Amazon Bends. AI Changes the Game. - 6/27/2025

4 days of Prime Day. TikTok strikes first. Amazon waives fees. ChatGPT wants your listings. One brand skipped ads—and won.

Author

Gary Huang
June 27, 2025

Hey there, 

Prime Day’s no longer a 2-day sprint. It’s 4 full days this year (July 8–11). That’s double the pressure—and double the opportunity.

TikTok’s not sitting out. Their big sale hits July 7, right before Prime Day. They want your traffic before you even show up.

Amazon just waived the 5% MCF fee for Walmart orders. If you’ve been avoiding MCF, this is your window.

ChatGPT is indexing products. Yes, really. You can get your listings into AI search. No one’s talking about it—but they will be.

And while everyone else is throwing cash at ads, one smart lock brand used affiliates and crushed it—zero ad spend, massive rank gain.

This week, we’re diving into:

  • 2025 Prime Day: Double the Duration, Mega Savings Ahead

  • Shop Early, Save Big – TikTok Shop’s Pre-Prime Day Event

  • Amazon Offers Temporary 5% Fee Waiver on MCF Orders to Walmart

  • Boost Your Product Reach with This ChatGPT Indexing Trick

  • Frustrated by Costly Prime Day Ads? This Smart Lock Brand Cracked the Code

Amazon Prime Day is back—and bigger than ever. This year, the marquee event will run for 4 full days, from July 8 to July 11, giving Prime members extended access to millions of deals and offering sellers more runway to drive sales and customer engagement.

Key Highlights

  • Extended Duration: First-ever 4-day Prime Day event (July 8–11)

  • Millions of Deals across 35+ categories for Prime members globally

  • More Visibility: New features like Today’s Big Deals increase product discoverability

  •  Global Reach: Prime Day will span across 20+ countries with record participation expected

  • Increased Engagement: Daily themed drops and personalized Alexa+ recommendations enhance shopper interaction

Takeaway for Amazon Sellers: Prepare inventory and marketing strategies early for Prime Day. Leverage the extended event to maximize sales.

TikTok Shop is going head-to-head with Amazon, launching a major sales event on July 7—one day before Prime Day begins. With the platform now open to international sellers, competition is heating up.

 Key Highlights

  • Pre-Prime Day Launch: TikTok Shop’s big sale kicks off July 7, aiming to draw shoppers early

  • Expanded Seller Access: Now open to sellers beyond China, broadening product variety and merchant participation

  • High Consumer Interest: The platform’s algorithmic discovery model is expected to drive strong impulse buying

  •  Promotion-Driven Event: Sellers are encouraged to prep inventory, exclusive offers, and engaging content

Takeaway for Amazon Sellers: Watch for increased competition and consider cross-listing on TikTok Shop to capture additional sales.

Amazon has temporarily waived the 5% surcharge for sellers using its Multi-Channel Fulfillment (MCF) service to ship Walmart Marketplace orders via non-Amazon carriers—a policy shift that opens new fulfillment flexibility during the peak shopping season.

Key Highlights

  • 5% Fee Waived: The surcharge on MCF orders delivered to Walmart customers using non-Amazon carriers is suspended through Jan. 14, 2026

  • Packaging Compliance Required: Orders must be shipped in neutral (non-Amazon) packaging to comply with Walmart’s policy

  • Amazon-Branded Vehicles Blocked: Walmart still prohibits Amazon Logistics for deliveries—sellers must block it manually or use supported workflows

  • Order Flexibility: Orders can be placed through Amazon Seller Central or integrated apps that follow Walmart’s guidelines

  •  Competitive Fulfillment Landscape: Move comes as Walmart promotes its Multichannel Solutions with no packaging fees, intensifying competition

Takeaway for Amazon Sellers: Consider leveraging Amazon MCF for Walmart orders to streamline fulfillment and reduce costs during the fee waiver period.

"If you’ve held off on MCF for Walmart, this is the window." — Vanessa Hung, CEO of Online Seller Solutions

Want your product listings to show up in ChatGPT searches? 
According to the latest PPC Ninja Newsletter, there's a little-known but powerful way to get indexed by AI tools like ChatGPT and boost your discoverability in the future of e-commerce search.

 Key Highlights

  • Opt-In for Indexing: Sellers can now submit their product listings to be included in ChatGPT’s AI-driven search experience
    AI-Searchable Content: Well-optimized listings could soon be surfaced by ChatGPT-powered product discovery, enhancing organic visibility

  • Future-Proof Strategy: AI discovery is rapidly becoming a key traffic channel—this move positions your brand for long-term growth

  • Optimization is Key: High-quality, keyword-rich content increases the likelihood of being indexed and recommended by AI models

 Action Step:
Submit your products directly to OpenAI using this official form:
Opt in to ChatGPT Product Discovery

Takeaway for Amazon Sellers: Consider leveraging Amazon MCF for Walmart orders to streamline fulfillment and reduce costs during the fee waiver period.

📣 “AI visibility is the new SEO.” — Ritu Java, CEO of PPC Ninja
🔗 Connect with Ritu Java on LinkedIn

As Prime Day ad costs soar, savvy Amazon sellers are seeking alternatives that deliver results without draining budgets. One smart home brand, Lockar, proved that affiliate marketing can outperform traditional Sponsored Ads. Instead of spending thousands on clicks, Lockar partnered with creators and affiliates, resulting in a 290,000+ position jump in Amazon rankings and generating hundreds of thousands in revenue—all without spending a dollar on PPC.

Key Highlights: Lockar’s success shows the power of external traffic and performance-based affiliate marketing. The campaign, powered by Levanta, tapped into a network of over 8,000 vetted creators, boosting visibility and organic rankings without upfront ad costs.

Takeaways for Amazon Sellers: Ditch costly ads. Pay only on conversion. Boost rankings with external traffic. Affiliate marketing is a smart, scalable alternative this Prime Day.

Ready to learn more?

Get 25% off Levanta’s affiliate platform, trusted by multiple 7-figure Amazon brands.

📌 In Case You Missed It


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