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80/20 of Ecom Breaking: Court Kills Trump Tariffs (But There's a Catch) - 5/30/25

Ruling got paused + 50% EU tariffs hit July 9 - what sellers need to know now

Author

Gary Huang
May 30, 2025

Welcome to this week's edition of the 80/20 of Ecommerce newsletter.

This week, the tariffs are changing again.

A US court blocks Trump's sweeping tariff announcement this week, calling the tariffs unconstitutional.

Trump is also calling for 50% tariffs on the EU.

Here's what you need to know:

  • Legal Setback for Trump: U.S. Court Blocks Tariffs

  • Trump Escalates Trade Tensions with 50% EU Tariff Proposal

  • Critical Q4 Briefing: 3 Amazon Strategies for Maximum Impact

  • Amazon’s Top Voices to Speak at Seller Velocity 2025 – June 4, Lyon – Don’t Miss Out

A US court has blocked the Trump administration's broad tariffs, calling them unconstitutional.

This decision is a huge development in the ongoing trade war with the potential to reshape US import policy and has a direct effect on ecommerce sellers importing their products from China. The ruling may provide relief to importers and ecom sellers affected by the high duties.

However, after an appeal, the ruling has been paused. So do not jump to conclusions, guys. This does not mean the tariffs are over by any extent. Global supply chain professionals are paying close attention for further legal and policy changes.

Takeaway for ecom sellers: Monitor for changes in tariff enforcement and be ready to adjust sourcing and pricing if duties are rolled back or reinstated. Stay tuned.

Trump is wielding the tariff hammer again. This time he's dropping the hammer on the European Union, calling for 50% tariffs on goods from the EU set to take effect July 9.

Trump says "our discussions with them are going nowhere," and he's calling out trade barriers like value-added taxes as a driver of a "totally unacceptable" trade deficit between the US and the EU.

Obviously, this move is part of the ongoing trade negotiations between the US and EU. They're looking to strike a deal. However, the EU is expected to react with its own countermeasures. The situation could impact a wide range of imported products, including consumer goods from the EU.

Takeaway for ecom sellers: If you're importing from the EU, monitor the new tariffs and consider alternative sourcing or pricing strategies. Guys.

Yesterday's live training with Vincenzo Toscano was a reality check.

We're at the midpoint of 2025 - the most volatile year in Amazon history.

Tariffs swinging from 145% to 30% for just 90 days.

AI disrupting entire categories overnight.

Supply chains in complete chaos.

But here's the opportunity: While most sellers panic, smart ones are positioning for massive Q4 wins. Vincenzo shared a client case study - 18% profit increase in days using data optimization. Brands expanding internationally see 15-20% revenue increases on average.

You will learn:

  • Why the 90-day tariff window is your last chance to secure China inventory

  • How new sellers using AI are crushing established brands with 30+ person teams

  • The hybrid PPC approach that combines human strategy with AI execution

  • Which geographic markets offer zero tariffs and higher profit margins

  • How to identify profitable vs. traffic-driving SKUs (most sellers get this wrong)

  • AI-powered sourcing tools that find suppliers automatically

  • Why manual bidding and spreadsheet forecasting will kill your business in 2025

The window is closing fast. You need 2-3 months to implement these moves. Start now and you'll dominate Prime Day and Black Friday while competitors scramble.

P.S. Vincenzo is offering free 30-minute business audits to identify profit leaks - limited slots filling fast. https://calendly.com/ecomcy/30min

Are you part of an established Amazon brand generating over €3M annually?

Join us on June 4, 2025, at MOB HOTEL in Lyon, France, for the Seller Velocity Conference 2025—an exclusive, one-day event crafted for advanced 3P sellers and 1P vendor operators seeking actionable insights and meaningful connections.

Why Attend:

  • Expert-Led Sessions: Gain practical strategies from seasoned professionals in brand marketing, Amazon PPC/DSP, and international expansion

  • Tariffs Panel: Navigate sourcing and manufacturing changes with guidance from our dedicated panel on tariffs

  • Intimate Networking: With attendance capped at 45 brands, engage in meaningful conversations with Amazon experts and fellow successful sellers

This isn't just another conference; it's a curated experience designed to foster real relationships and provide practical strategies to scale your business.

👉 Reserve Your Spot Now - Seats are limited to maintain the event's intimate atmosphere. Don't miss this opportunity to connect, learn, and grow.

Use code 7FSS to save 50 EUR on your ticket when you register at https://www.sellervelocityconference.com/

📌 In Case You Missed It

I work with brands and sellers to help them grow, scale, and succeed. Here’s how we can work together:

🎯 Consulting – Get tailored strategies for Amazon Japan, sourcing, or profitability.|
🤝 Partnerships – Let’s collaborate on webinars, content, or events.
📩 Contact me: gary [at] 8020sourcing.com

🚀 Spread the Word & Unlock Exclusive Rewards!

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