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  • 80/20 of Ecom - Amazon Prime Day Sales Off 41% First Day, Brand Adviser Says, & A $140K Launch Playbook (Revealed) 7/11/2025

80/20 of Ecom - Amazon Prime Day Sales Off 41% First Day, Brand Adviser Says, & A $140K Launch Playbook (Revealed) 7/11/2025

Amazon shoppers are slower to convert, FedEx shipping costs are climbing, and Elizabeth Greene drops a launch strategy you can steal.

Author

Gary Huang
July 11, 2025

In partnership with

Hey there,

This week’s roundup hits three major fronts every serious Amazon seller needs to watch right now — conversion trends, rising costs, and a proven 7-figure launch strategy.

First, Amazon Prime Day sales are down 41% on Day 1 compared to last year. Despite Amazon stretching the event to four days, shopper urgency is lagging. Buyers are browsing and carting, but holding out for better deals — and that’s reshaping how you should approach pricing and conversion tactics in extended sales events.

Second, FedEx is hiking peak season surcharges—with steep fees on heavy, oversized, or residential deliveries starting September 29 and spiking through late December. These changes could crush your margins if you’re unprepared. Now’s the time to reassess your Q4 fulfillment game plan.

Finally, I sat down with Elizabeth Greene, Amazon ad strategist and founder of Jungler, to unpack the exact launch framework she used to hit $140K in 30 days and rank Top 5 for core keywords. From keyword research to scaling, this is the most detailed (and battle-tested) launch strategy we’ve shared to date—and you can plug it into your next product launch immediately.

Now let's get into the 80/20 of E commerce. 

  • Extended Prime Day Kicks Off with 41% Sales Dip on Day 1

  • 2025 Peak Shipping Season to Bring Elevated FedEx Surcharges

  • A Complete Amazon Launch Playbook for 2025 — Step-by-Step Breakdown

Momentum Commerce reports 41% Day 1 sales drop compared to last year’s Prime Day kickoff — despite Amazon stretching the event to four days this year to boost engagement. Shoppers are active — adding to cart and browsing — but waiting to buy, likely holding out for better deals.

Past years’ shorter sales windows created urgency that’s missing in this extended format. Most purchases were under $20; only 3% were over $100.

Adobe reports $7.9B in total U.S. ecommerce sales on Day 1 (+9.9% YoY), but Amazon disputes third-party data and hasn't released its own figures.

👉 Takeaway for Amazon Sellers: Expect slower early conversions and more cautious buyers. Use urgency-driven messaging, time-bound deals, and competitive pricing to win during longer sales periods.

FedEx will roll out increased surcharges for the 2025 peak shipping season starting September 29, with substantial fee hikes for packages that are large, heavy, or irregular. The charges will escalate as the holiday season approaches, peaking between November 24 and December 28, the busiest period for parcel delivery. 

Key surcharges include Additional Handling ($8.25–$10.90), Oversize ($90–$108.50), and Unauthorized Packages ($490–$545). Beginning October 27, FedEx will also apply Demand Surcharges of up to $3.55 and Residential Delivery Charges of up to $8.75. These rate hikes are aimed at offsetting rising costs and managing limited network capacity during seasonal surges

Key Highlights

  • Surcharges in effect from Sept. 29 – Dec. 28

  • Additional Handling: $8.25–$10.90

  • Oversize: $90–$108.50

  • Unauthorized Package: $490–$545

  • Residential Delivery Charge (from Oct. 27): up to $8.75

  • Demand Surcharge (from Oct. 27): up to $3.55

  • Targeted at high-volume, large, or irregular shipments

  • Intended to address cost and capacity strains during peak

Takeaway for Amazon Sellers: Expect elevated shipping costs this peak season. Plan early — model carrier shifts, consider discount negotiations, and reassess fulfillment strategies.

In this power-packed episode, I sat down with Elizabeth Greene, founder of Jungler and Amazon ad strategist behind thousands of successful launches, to break down the exact A-to-Z launch strategy that took a product from zero to $140K in 30 days—while ranking Top 5 for core keywords. 

No fluff, no outdated theory—just real tactics that work at scale. If you’re tired of incomplete advice and guesswork, this is your ultimate roadmap to a high-impact, budget-conscious Amazon launch.

Key Highlights

  • How Elizabeth’s team researches high-relevance, high-volume keywords

  • The exact campaign setup structure they use (screen share included

  •  Smart bid strategies to get quick traction without overspending

  • Little-known optimization tactics most sellers miss

  • How to scale campaigns that work and expand to new targets

  • Real-world troubleshooting tips when CTR or conversion tanks

  • Why thinking like a shopper, not a seller, is the 80/20 unlock

  • Bonus: How they’re using AMC & AI for deeper Amazon ad insight

Takeaways for Amazon Sellers

  • Use a structured, step-by-step PPC setup to launch with confidence

  • Don’t skip early keyword and audience research—it’s your launch foundation

  • Focus on fast feedback loops with agile bidding and real-time data

  • Scale smartly: spend where it works, cut what doesn’t—fast

  • View your product page and ads through the customer’s lens, always

🎧 Ready to watch or listen?

 👉 Get the exact A-to-Z launch strategy we used to hit $140K in 30 days and rank Top 5 for core keywords: Access Launch Playbook

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